Berwick, PA (3/28/2015)- Straight out of the Midwest, Jim Sauter, Jr. of Tomah, WI and his family owned race team, Jim Sauter, Jr. Racing, have teamed up with heavy metal rock band, WARRANT, for cross promotional purposes between the two markets. After all, auto racing and rock-n-roll tend to fit like a hand and glove.
Formed in 1984 and with well over 10 million album sales spanning the last two and a half decades, WARRANT came into the world spotlight when their debut album, Dirty Rotten Filthy Stinking Rich reached stardom. Consisting of band members Erik Turner, Jerry Dixon, Steven Sweet, Joey Allen and Rob Mason on lead vocals, they continue to tour worldwide and play in front of sold out crowds on a regular basis.
Well known for hits such as Heaven, Down Boys, Sometimes She Cries, Cherry Pie, Uncle Tom’s Cabin and a slew of others, WARRANT has a great and intense fan base, stretched around the globe. The Los Angeles based group didn’t have a silver spoon handed to them when the played on the Sunset Strip back in the day, as they had to scratch, scrape and claw their way to make it in the business, a business which has drastically changed over the last twenty years. In auto racing, Jim Sauter, Jr. is doing exactly the same, minus the Sunset Strip of course!
“On behalf of the band, and as fans of all things that Go Fast, we’re really stoked to be affiliated with Jim Sauter, Jr. Racing”, said WARRANT’s founding member and guitarist, Erik Turner.
“There are many WARRANT fans in the Midwest who are very supportive with our music and I’m sure that many of them aren’t just Rockaholics, but also race fans too!”
The Sauter family name is iconic in motorsports, especially in the Midwest. From the late Jim Sauter, Sr, who put Necedah, WI on the map when he ran the then NASCAR Winston Cup Series in the 80s and 90s, to his sons, Jay, Tim and Johnny, who are all household names in NASCAR competition. Just like his father and brothers did earlier, it was only a matter of time until Jim, Jr. jumped into the driver’s seat to make a name for himself.
Johnny Sauter currently competes in the NASCAR Camping World Truck Series and Jim, Jr. does battle at numerous Midwest tracks in the ultra-competitive Super Late Model division.
Aside from being a driver, Jim got his feet wet by being a racecar mechanic. He’s helped out various teams over the years and continues to do so when his schedule allows. He’s worked as the front tire changer and Car Chief/Crew Chief for a team on the NASCAR Xfinity and Camping World Truck Series in the mid 90s and then worked as Car Chief, Shop Foreman and Front Tire Changer on various NASCAR Sprint Cup Series and NASCAR Xfinity Series teams.
His racing plans for this season is all sponsorship dependent. His goal heading into this season was to compete in as many races as possible in the ARCA Midwest Tour. However, with the economy still weak when it comes to folks advertising on racecars, he may compete at many Midwest short tracks, including Marshfield Motor Speedway and Golden Sand Speedway, where he claimed track championships at in 2012 and 2013 respectively. Of course a few ARCA Midwest Tour events will likely be on his schedule.
“I’m really pumped for the season and very happy that WARRANT is on board with us to help promote our team this year”, noted Sauter.
“Obviously, we’ll promote them as much as possible too, just like we do with our other great supporters.”
For more information on Jim Sauter, Jr. Racing, please visit www.jimsauterjr.com. For up to date information on WARRANT, including tour dates and social networking links, please visit www.WARRANTrocks.com.
Like all racecar drivers do, Jim Sauter, Jr. says that making races wouldn’t be possible without his great sponsors and supporters, which include Don’s Auto Truck Center, Davis Auto Sales, Sauter Floor Covering, Gawronski Signs, Dean’s Satellite and Security and Tyler Jett Motorsports Marketing.
Interested in being involved in motorsports with a team that literally rocks? Jim Sauter, Jr. Racing sponsorship and marketing opportunities can visit http://jimsauterjr.com/contact.htm